…relax. In fact, remain calm. As promised in my post on who’s using video (what I called the wind-up), I wanted to share a second interview, the pitch, with Steven Rosenbaum from Magnify.net.

In this discussion I asked Steven to review his presentation and outline ways to overcome the “three boogeymen” also known as the reasons many avoid using video in our personal or business brand online strategy.

• Video is too expensive
• Raw user generated content isn’t brand safe.
• Filtering the web is too much work.