Mel Reveals the “Magic”

Mel Karmazin. Mention that name to a broadcaster or business pundit and you’ll trigger a vast array of words, phrases, and emotions, many I won’t say here (mostly to avoid triggering of any parental controls on your browser). Brilliant, bastard, visionary, cheapskate, anger, respect, love, hate…are just a few of the words that might be associated with Mel. I myself arrived at CBS Radio just after Mel left and the “burn the furniture” era (supposedly) ended. The phrase that is probably the most consistent across the board would probably be “outspoken”.

In this December 30, 2009 interview with Charlie Rose, the former CEO of CBS and current CEO of XM Sirius Satellite Radio, as well as the man responsible for making Howard Stern (second only to Howard himself) insanely wealthy, commented on many issues that face the media business today. But, in his outspoken style, he also reveals the “magic” ingredient of the business model for what is now known as “traditional” media and why it no longer works.

You can see the full interview by clicking here and entering the word “Karmazin” in the search box. Sorry, but Charlie hasn’t made this video shareable as of this writing.) You can also get a copy of the transcript. [Read more…]