The FTC Guides Explained…By the FTC

Recently I was invited to join IP Attorney Ernest Grumbles for an edition of his BP/G Radio Intellectual Property Podcast. Along with his co-host Joe Bennett-Paris we had the chance to talk with Mary K. Engle, Associate Director, FTC Division of Advertising Practices about the infamous Guides for the Use of Endorsements and Testimonials in Advertising.

As I pointed out in a prior post, these guides are nothing new in the broadcast world, but seem to have a few bloggers and online marketers a bit twitchy.

I was happy to have the chance to talk with Ms. Engle and get a very clear explanation of the guides. Thanks to Ernest for allowing me to join in.

Be sure and keep Ernest’s blog and podcast on your radar. He offers plenty of great info on IP law on a regular basis.