Happy New Year!

As 2007 winds down and we all look forward to 2008 with wonder and anticipation, I’d like to wish you a very happy new year. I sincerely hope that the new year brings health, happiness and prosperity to you and your family.

2008 promises to be a year of growth for RemainComm. I hope you will be part of it. Thanks for reading and as you look for ways to improve your communication remember… remain calm.

Merry Christmas

Questions of a Would-be Podcaster

(This post can also be found as a guest blog post at the Association of Downloadable Media)

After 3 weeks, I’ve just wrapped up a project that had me
working alongside some great folks. One of which I’ve now…gulp…convinced to
start podcasting. This guy is a nut and really needs an outlet for all the
creativity. Whether the content of what he and a friend create will attract an
audience is obviously yet to be seen. But that’s not really the point.

For years I’ve been asked what it takes to “be on the radio.”
For those same years I’ve always given one of two answers (Three, if you count
the “What are you nuts?” answer.); go to college and get a broadcast degree with
an eye toward being a more well-rounded person and to have a fall-back or hang
out at a local radio station and get to know the people. Radio folks are pretty
open to teaching and love to help people “pay their dues.” Both answers always
came along with the “work hard, it’s not for everybody and prepare to eat a lot
of mac and cheese” warnings. It also had to sound just a bit harder than it was.
C’mon, I had to justify the fact that it’s a blast getting paid for never
really growing up.

So, when Jerome asked me, all I needed to say was, “Do you
have a computer?”

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Know your audience…and talk to them.

(This is a repost of my “guest blog” for the Association of Downloadable Media. Regular posting resumes this week.)

‘Dancing With the Stars’ crowns a speedy winner. –USA Today

Spice Girl Mel B loses ‘Dancing With The Stars.’ –Daily Telegraph (UK)

These two headlines really drive home the point of “knowing your audience.” Same story…different audience. If you’re podcasting, video podcasting, blogging, or even writing a letter for that matter, you probably know who your audience is…at least you should. You’re half way there.

While in radio I’ve had the chance to work with some really great talent. I’ve also had the pleasure of working with some talent that, in the beginning were very mediocre and became great. Most of them were dedicated to getting better and were anxious to find new ways of doing it. You know, finding the big “secret” to fame and fortune. Well, here is the big secret….ready?

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