At first blush, this may look like a post that is of interest only to radio people. In reality, though it caught my attention as a ‘radio guy’, it highlights lessons that can be learned by any business on the web.
Because of my love of radio, especially as it could be, and through my active participation with The Conclave, I’m always looking out for new resources that can lead to improving content and the talent that produces it. Hence my interest in checking out a new service called VirtualAirchecks.com.
For those not caught up in the broadcast vernacular the “aircheck” is simply a sample of on-air work like a DJ’s show or an on-air program of some kind. The practice of “airchecking” usually refers to a talent sitting down with their boss or talent coach and reviewing the recorded sample looking for ways to improve the content moving forward. I’m sorry to say, this is something that happens less and less frequently as Program Directors become responsible for an ever increasing list of duties they can no longer delegate…because those to delegate to are being “downsized”.
Anyway, VirtualAirchecks.com offers a service for talent to upload their 7 minute aircheck to the site. It is then reviewed by “a panel of PD’s with over 70 years of combined experience.” and a complete report is then sent back to the talent with comments and coaching tips. This is all done for the low, low price of $24.95…and up. On the face of it, this is a very solid idea.
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