I know, I know…he’s blogging about radio again. “Just when I think I’m out…” but today’s post in RAIN: Radio and Internet Newsletter from Kurt Hanson about “Hints in iPhone Firmware..” got me thinking back to a comment I made to a post by another blogger some time ago. It seemed relevant in light what iPhoneology had to say so I thought I’d repost it here (with some updates).
Clearly, streaming represents a pivotal point for radio.
More and more of the business model relies on the internet and its related technology each day. The
improvement of radio streaming capabilities is imperative. It only makes sense…if
you can’t beat ‘em, join ‘em. I caution, and think about this; your streaming station will
join the multitude of “online stations”, stores and sites offering
entertainment. Not to mention the hundreds of other
broadcast stations that stream. Sheesh! And you thought competing with the
other sticks in town was a bitch?
Here’s a thought; beat ‘em and join ‘em?
While broadcast radio continues to find and improve those relatively new
ways to deliver product (streaming, etc.) it should also remember to make
the current delivery outlet (a receiver) more appealing. It’s scary to think
that, based on recent research, consumers feel that radio isn’t portable. Yikes, that was once one of it’s
strongest selling points. Remember ads for “portable” radios.
We can talk about the content of
radio for Days? Weeks? Months? Please, I’m aging as we speak. For purposes
of this piece let’s approach this simply from the hardware side. Sadly, much of
the blame lies with us as an industry. As technology has moved forward allowing
for once unimaginable devices for providing entertainment to be introduced, the
way we have integrated radio with those devices has stalled. When the
“Walkman” appeared in the US in 1980 it was only a matter of
what seemed like seconds that those “cassette players” had AM/FM
capability.
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