Road trip! From MXMW to SXSW

I’ll be taking a break from the sunny climes of Minnesota (-4 as of this writing…sheesh!) to head to South By Southwest Interactive.

Through my involvement in radio I’ve known about the SXSW Music Festival for years, but never had the chance to “make the scene.” (Yep, channeling Linc form Mod Squad again.) Before the birth of RemainComm and the founding of Localtone Systems, I had never known there was an interactive festival as well. So the lure of interactive, a huge music scene, and some warmer weather, has inspired me to load up the laptop and head south.

Look for posts, pictures and video from the event throughout the coming week, both here and at Minnov8. I’l pass along some of the highlights and share what I find during my first full on trip into one of the epic events in geekdom (I say that lovingly.) and perhaps some fun along the way!

If you’re headed to SXSW yourself, let me know with a tweet to @philson.


  1. Have fun, eat ribs, call back and we’d love to have you on the Marketing Edge before the SMB breakfast on 3.18 or MIMA that evening.

    Burning question for me to uncover, what new technologies are being used in mashups, how much of social media is being brought inside companies, translation, what is the role then of agencies, and what are the revenue models for associated work around social media, translation how much ghost writing is taking place and what is that cost to companies.