In a World…

..where one voice has made such an impact, we say farewell to the king of the movie trailer: Don LaFontaine.  "The Voice"  died Monday at 68 as a result of a collapsed lung.

The press describes him this way…"The Minnesota-born LaFontaine reportedly voiced over 5,000 trailers and almost 350,000 commercials. He’s responsible for the ubiquitous trailer-opening phrase "In a world…" Those in "the business" of radio simply describe him as "the guy with the big balls."

Don’t think you know who he is? You do!