A word of explanation…

How we communicate with each other personally and how business
communicates with it’s customers changes rapidly. New channels that provide
information sprout up daily, if not hourly. Sometimes we react with enthusiasm,
or disbelief, or fear. And sometimes we react with full on panic at the

In the words of Chip Diller, portrayed by a very young Kevin Bacon, in Animal House,
“Remain Calm! All is well.”

That is the premise of what this blog is all about. I get to be a calmer,
more rational, and, sorry to say, older Chip Diller. (And, definitely less of a
full on horse’s ass.) With years of experience in communication, marketing, and
talent development as a radio broadcaster I’m always fascinated by new ways of
communicating with our “audiences.” Whether that audience is your son or
daughter or your customer, I’ll do my best to address the good and bad of
everything from TV, to radio, cell phones, the internet, new media, and
In short, I’m a bit of a geek so it’ll be a lot of fun getting into some
of the new technology, dissecting new systems of marketing, and meeting some of
the real bright minds behind some of it. The bottom line for me though, is no
matter what we think of the way we do it we must, above all, “remain”

I hope you’ll join in….(Say, is that a pledge pin?)